TomTom and Microsoft Collaborate on AI-Powered Automotive Solutions
Location technology company TomTom has partnered with Microsoft to introduce generative AI to the global automotive industry. Using Microsoft’s advancements in AI, TomTom has developed a fully integrated, AI-powered conversational automotive assistant for voice interaction with infotainment, location search, and vehicle command systems. Drivers can use natural language to navigate, find stops along their route, and control onboard systems with a single interaction.
Key Features:
- Conversational Automotive Assistant: TomTom’s AI-powered assistant allows drivers to interact naturally with their vehicles, issuing commands related to navigation, infotainment, and vehicle controls.
- Voice Integration: The solution integrates Microsoft Azure OpenAI Service, Azure Kubernetes Services, Azure Cosmos DB, and Azure Cognitive Services.
- Customizable Interface: Automotive customers can integrate the voice assistant into their infotainment systems, customizing the interface while retaining ownership of branding and the driver experience.
- Digital Cockpit Integration: The solution is built into TomTom’s Digital Cockpit, an open, modular in-vehicle infotainment platform.
Background:
- TomTom and Microsoft began their collaboration in 2016, with TomTom powering Azure Maps location services.
- The partnership expanded to mapping data and services for Microsoft’s first-party maps.
- The current collaboration focuses on developing AI-powered automotive solutions, including an in-vehicle digital cockpit and infotainment solution with cloud analytics.
Quotes:
- Mike Schoofs, Chief Revenue Officer at TomTom: “We’re transforming the in-vehicle experience, enabling drivers to ask their car for anything and trust it will deliver.”
- Dominik Wee, Corporate Vice President for Manufacturing and Mobility at Microsoft: “This integration will enable OEMs to offer highly differentiated and unique cockpit experiences, while preserving their unique brand identity.”
The collaboration aims to accelerate innovation in the automotive sector, providing drivers and carmakers with new AI-powered tools for enhanced cockpit experiences.
